Today’s Booze: What Social Media Platforms Have to Offer to Your Business

Now that you have your business idea it’s important to make your message/product reach your audience. One of the best ways to do so is social media. You may get overwhelmed by all the options out there, but there is no need to worry! With this article, we aim to unravel the secrets of social media. Keep reading to learn more about which platform suits your business the best.

Understanding Each and Every Channel and Being Right Where Your Customers Are

There are more than 600 social media platforms. However, you don’t have to be on all of them. You need to choose the one where your target audience is and the one that has the best features that you can use to your advantage. Understand and get to know your audience first.

1. Facebook

Facebook is a social media pioneer. Everyone is using it; all the businesses are marketing themselves here as it has many tools to appeal to the audiences.

Text posts

By using Facebook text posts, you can spark a conversation or direct people to your website, whatever the reason you can get people involved. You can post questions, quotes, or any text related to your business.

Photo posts

Photo posts are a great way of showing off your products. Keep in mind that the photo post doesn’t necessarily need to be a photo, but it can be any type of image containing an infographic, illustration, or any other visual. Make sure that if you use materials from the internet they are copyrighted. There are many websites that provide free stock pictures that you can use.

Video Posts

Videos start playing automatically in the News Feed, so your clip needs to be catchy from the first few seconds to keep the attention on it. It is suggested to use short clips for announcements and sharing information rather longer videos when telling a story.

Live video posts

Facebook live video is broadcasting that happens in real-time. It can be a way of showing your followers your products, the people behind your brand, behind the scenes of your company, and even live Q&A’s.

Link posts

Link posts are easy to create: just copy-paste the link you want, add a short description to let people know why they should click on it, and you are good to go. Most of the links should share your content or lead to your products however, you can always share from others in the industry.

Poll posts

A Facebook poll post gives you the chance to ask your followers a question with predefined answers and gives your followers the chance to answer for one of the options. As soon as the voting is over, the results become public for everyone to see.

Stories

Facebook stories contain a photo or a video post that disappears in 24 hours. Photos can be seen for five seconds, while videos can be up to 20 seconds.

2. Instagram

Instagram is a powerful visual tool in advertising your business. On Instagram, you can share images, graphics, and short videos in order to gain new followers and increase your reach.

Instagram business account

The first thing you need to do is get a business account in order to access all the business features that are not available for personal accounts: complete contact information, business category, and call-to-action buttons.

Instagram Feed

On Instagram, you can only post photos or videos and write a caption beneath. Even though the options seem limited, they are a great tool to convey your message and product if your business is highly visual. Keep in mind that the photos don’t have to be necessarily pictures, but also illustrations, infographics, or anything visual that suits your brand.

Instagram Stories

Similar to Facebook Stories, you can use the Story feature on Instagram to show real-time content and promote your business. The business feature for Instagram allows you to have the option of “Swipe up”, which your followers can use to quickly access a link that you promote. The content from Instagram Stories disappears after 24 hours, but if you want to expand that you can add them to your highlights.

IGTV

On Instagram TV you can add videos longer than one minute. This feature is great if you need to make use of a series of videos to tell a story.

Reels

Instagram Reels is one of the newest additions. You can create entertaining videos up to 15 seconds. You can record, edit, add effects, and audio in the same place without using an external app for it.

3. Twitter

Twitter is a great place to interact with your followers. You can answer questions and comments, and most importantly keep your audience engaged.

Tweets

The text posts on Twitter are called tweets. They are of a maximum of 240 characters which pushes users to write only the relevant parts of the text. If you have to write a long story you can create a thread of multiple tweets on the same subject.

Hashtags

It’s important to use relevant hashtags for your business. This way new people can find you and the people who already follow you can engage using the same hashtags, creating a whole community around your business.

Media posts

You can add up to four photos at once, videos less than 2:20 minutes, gifs, or polls, and even links in order to take advantage of all possible features.

4. LinkedIn

LinkedIn is a powerful social media platform that used the best for B2B marketing. If your target audience is made of other businesses, this is the social media platform for you!

Connections

You can get to be very straightforward on LinkedIn and connect with users and other companies that fit your target audience. You can invite them to connect with you by sending a personalized message that is specially made for them. If finding connections is difficult for you, this is the best place to start learning more about them.

Quality content

The content you share should be strictly related to your business. It can be your original content, shared content from other companies, industry news, or events.

Engagement

Being engaged with your audience is important on every platform, but especially on LinkedIn. You can join groups and discussions relevant to your brand. You can respond to messages and comments, and network with professionals from the industry.

5. Tik Tok

Tik Tok is getting bigger and bigger every day. The popularity of the app skyrocketed since its release. If your target audience is on Tik Tok, you can use the platform in your favour and advertise your business.

Videos

You can create and edit short videos that are showcasing your product. Get creative and make fun and entertaining videos!

Hashtag challenge

Challenges have become very popular in recent years. Encouraging users to create and recreate content and add your branded hashtag will only create more engagement, promotion, and interaction.

Tik Tok adds

Be it infeed native content, brand takeovers, or branded lens, you can take advantage of the ads options on Tik Tok and promote your business. You can find more about how paid ads work on Tik Tok and use them in your favour.

These have been five of the most used platforms of the moment, each of them having unique features that can be used for your business. While some may not be the best for your type of business, all of them offer you the chance to reach and engage with a huge audience.

Which social media platforms are you already using to promote your business? What do you think is the best feature on Instagram or Tik Tok to engage with your audience? Let us know in the comments section below.

Cheers!